Creative Ways to Attract Attention at a Trade Show
It doesn’t matter if you own a business, run a nonprofit, or you are in charge of an organization, trade shows are an essential marketing strategy. They attract hundreds of people, many of whom have never heard of you before. By setting up a booth, you can reach a wide audience, boost recognition of your brand, and increase revenue.
The trouble is, simply showing up at the next trade show isn’t enough. With dozens, or even hundreds, of booths, a lot of people will walk by without even noticing you’re there.
If you’re gearing up for the next trade show, you have to think carefully about how you’re going to convince people that they should stop by your booth to see what you have to offer. These ideas will ensure you get noticed for all the right reasons.
Decorate your space from top to bottom
The first thing people notice about your booth is the way it looks. That’s why it’s so important to decorate it to attract attention.
That isn’t necessarily easy in a temporary booth that you’ll only be using for a few hours. You may only get an hour or two to set up and tear down, which means you need decorations that are extremely easy to put up.
Flag products are a great way to cover every square inch of your booth. Choose from trade show banners that include:
- Advertising Tents
- Table Covers
- Teardrop Banner Flags
- Rectangular Banner Flags
- Custom Feather Flags
- Table Flags
Cover the walls with banners, use a banner stand to give your booth a three-dimensional look, and decorate tables with small flags. With bright colors and flags that feature your logo, you’re sure to attract more people into your booth.
Give away something cool
Trade show displays are a great way to attract attention, but how do you keep that attention?
With free stuff!
That doesn’t mean any old free stuff will do. Everyone already has a million branded pens and coffee mugs. They aren’t likely to stick around if that’s all you’re offering for free.
Choose something that makes sense to your business, but have a little fun choosing a quirky item, like branded socks or puzzles. If you choose something interesting that no one has seen at a trade show before, the word will spread quickly, and people will be scrambling to stop by your booth.
Can’t decide what kind of item to give away for free? Make things easy and give away a bag. Give away the biggest bag at the trade show and you can ensure your bag contains all the other bags at the show, providing you with more brand exposure.
Do something interactive
If the only thing your trade show booth has to offer is stuff to look at, people won’t stick around very long. Give them something to do and they’ll stick around longer to learn more about your business. Make your interactive display unique and they’ll remember you long after the show is over!
Demonstrating a product or service is an easy way to engage your audience, but there are lots of other things you can do. Pamper people in your booth by offering massages, provide games for kids to play, or play an interactive video of your business.
Have some fun
Many companies attending trade shows set up a booth and send people to sit behind a table all day. That’s not very much fun for the people manning the booth, but it isn’t very much fun for people attending the trade show either. Have a little fun in your booth and you can ensure everyone wants to stop by.
Having fun could mean playing music in your booth, you could pass out drinks to everyone who steps inside your booth, or you could send someone out into the crowd to hype up your company. Have fun yourselves to ensure everyone else has fun and you’ll be a business they never forget.
A trade show booth is essentially a pop up display, which means making it special and unique can be difficult, but that’s exactly what you need to do if you want to make your presence at the next trade show worth your time and money. With the tips on this list, you’ll stand out from the crowd and attract the attention you came for, and more!