Tips for Creating a Custom Flag with Your Business Logo
There are a lot of reasons to order a custom flag. You might buy a flag for personal reasons to fly in your yard, or you may need to purchase multiple flags for a big event. For companies that choose to use flags, they can actually increase their bottom line.
That is, as long as you create the right flag with the right design.
It doesn’t matter if you’re planning on displaying your flag at a trade show or outside your store, these tips will help you create a product that displays your business logo in a memorable way.
Decide on the type of flag you want
First, you need to think about the kind of flag you want to use. Often, the flag you choose to display will dictate the kind of design you can use.
A few flags you can choose from include:
- Point of sale flags are small, but they are a great way to advertise when the majority of your customers walk by, as is the case in town squares.
- Hand flags are also small, but they can be passed out to large groups of people who are likely to take their hand flags home with them, providing you with more advertising might.
- Custom flags can be hung on flag poles, and because they are so large, they can accommodate a wide variety of designs.
You also have to think about how you’re going to use the flag. For example, a custom rectangular flag that hangs on a wall at eye-level can feature a more complex image than a rectangular flag that will fly outside on a pole.
Don’t choose a flag at all
A professional flag maker, like The Flag Makers, can make a wide variety of flag products. We are equipped with state-of-the-art printing technology to ensure high-quality flags, but that technology can be used to print other products too!
In addition to offering a variety of flags, we also print on other items. A few examples include:
- Scarves that can feature your logo and company colors.
- Bandanas can include your business name and contact information.
- Cape flags are perfect for promoting your brand at high school and college events.
- Table covers that can be designed in a wide variety of ways for trade shows.
- A custom banner can advertise sales, grand openings, and more.
Decide what design you want to use
Once you have an idea of what kind of flag product would be best for your advertising strategy, it’s time to think carefully about how you’re going to decorate that flag.
In almost every instance, simple is always better. You should let your logo do all the talking. That way, when people glance at the flag, they can recognize its design immediately.
If your logo isn’t easily recognized, you should also include your business’s name. That way, people who see your flag can search your name online from a mobile device or when they get home.
There are some exceptions to this rule. If you’re hanging an oversized flag where it can easily be seen, additional decorations can be used without compromising your message. Point of sale flags, rectangular flags that are hung on the wall, and tablecloths can all be looked at easily and for longer periods of time than banners that customers drive by or flags on poles that fly in the air. You can include contact information, as well as other design elements to make the flag more interesting.
See what it looks like before you buy
Unfortunately, the image you have of your flag in your mind could end up looking very different in person after your flag is printed. That’s not good if you spent a lot of money on an advertising flag that isn’t going to work!
Use an online flag designer that allows you to see your design before it is printed. It allows you to make changes to your flag in real-time based on exactly how your flag will look, instead of getting stuck with a design that you don’t like after all.
Having trouble figuring out what kind of design you should choose? Just ask! We have over a decade of experience creating flags, which means we know which designs are the most effective. We’ll help you create an eye-catching flag that markets your business just the way you want.