Why Outdoor Advertising Is So Important

There are a lot of advertising choices out there. Some of the newest ways to market business are more popular than others. For example, social media marketing is a relatively new form of advertising, and it’s popular with businesses because customers spend a lot of time browsing their social media feeds.

Unfortunately, that means some of the older, tried-and-true methods of advertising have fallen by the wayside. That’s the case with advertising flags.

But, it shouldn’t be! Outdoor advertising continues to be an effective, yet underutilized, method of marketing.

Still unsure about spending less time and attention on internet ads and spending more time creating custom flags for your business?

Here are some reasons that will convince you to turn to a professional flag and banner maker instead of shelling out more cash on online advertising the next time you’re ready for a boost to your marketing campaign.

It captures people’s attention when they’re out of the house

Other forms of advertisement work great when people are in their homes. Commercials capture their attention when they’re watching TV, and although it’s true that people scroll through social media on the go, it’s something they don’t spend a lot of time doing when they’re walking down the street, and thank goodness, while they’re driving a car!

When people are out of the house, outdoor advertising can make them aware of your brand when they otherwise wouldn’t be. Someone rushing by your store may turn to see what’s inside with a point of sale flag hanging outdoors, while a flag flapping in the wind can divert their attention long enough to see your logo.

It’s affordable compared to some other advertising methods

It’s no secret that advertising and marketing can be expensive. Some of the most popular advertising methods cost a lot of money. Many companies spend thousands of dollars on social media managers, online ads, and television commercials.

If you don’t have that kind of budget, but you still want to advertise your company, business flags are perfect for you. They cost a fraction of what other advertising methods cost. They don’t continue to cost money either, like other advertisements. Simply purchase the flag, set it up, and forget it!

Flags, banners, and even custom tents cost less than many other advertising methods. Not only do they cost less, but they also have a high return on investment. You’ll get more business compared to what it costs to purchase the outdoor advertising of your choice.

It supports the path of purchase

It’s important to lay a clear path when encouraging customers to make a purchase. Online, that may mean planting the seed through email newsletters, while other businesses may pass out freebies at trade shows that feature contact information, making future purchases easy.

Outdoor advertising has a unique path of purchase. When positioned correctly, you can literally lead customers straight to your door!

For example, street flags can be used to differentiate your building from others on the block, while a point of sale flag can be flown right next to the door, so people can easily see how to enter your storefront.

Get even more creative with sidewalk chalk and display banners that feature arrows and you can point people directly to your location!

It’s attention-grabbing

We are bombarded with advertising more today than at any other time in human history. Some of it slips into our psyche, but much of it gets ignored. After all, when was the last time you actually read a landing page before clicking out of it, or actually looked at the margin closely enough to decide if you wanted to click on the ad or not?

Outdoor advertising is different, especially today when there is less outdoor advertising than before. An oversized flag, billboard, or banner placed strategically is more unexpected than a television commercial, so people are more likely to come in for a closer look. Custom made flags can provide your logo or brand name with movement, which can be even more eye-catching!

Don’t underestimate the power of outdoor advertising. While other brands have decreased or eliminated their outdoor advertising budget in favor of more modern marketing methods, you can harness the power of advertising flags and other outdoor marketing materials to increase your customer base.